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Book Quotes - Page 279

If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.

"Secrets of Success from Business Coach Brian Tracy". Interview with Deborah Jeanne Sergeant, homebusinessmag.com. December 7, 2015.

I played Little League for one year. That was it. Then my mother realized I liked books and threatened my father. I owe her forever for that.

"Workouts inspire novelist: 'No better place to plot the death of a character'". Interview with David Raterman, www.sun-sentinel.com. February 11, 2013.