The main purpose of advertising is to undermine markets. If you go to graduate school and you take a course in economics, you learn that markets are systems in which informed consumers make rational choices. That's what's so wonderful about it. But that's the last thing that the state corporate system wants. It is spending huge sums to prevent that.
Don't be obsessed with tactics but with purpose. Tactics have a half life.
Enormous and growing parts of the population are basically superfluous for profit-making purposes. Along with this, the jail population is increasing very rapidly; it's the highest in the industrial world by far. New and onerous crime bills are being passed to deal with this superfluous population.
The term "globalization," like most terms of public discourse, has two meanings: its literal meaning, and a technical sense used for doctrinal purposes. In its literal sense, "globalization" means international integration. Its strongest proponents since its origins have been the workers movements and the left , which is why unions are called "internationals", and the strongest proponents today are those who meet annually in the World Social Forum and its many regional offshoots.
There is undoubtedly much to learn about the social uses of language, for communication or for other purposes. But at present there is not much in the way of a theory of sociolinguistics, of social uses of languages, as far as I am aware.
